All Island Blog

Why LI’s Polar Bear Plunge is the Top Event of 2019 (So Far)

Posted by Collin McGorty on Jan 23, 2019 9:00:00 AM

Polar Bear Plunge

Every February, thousands of eager Long Islanders brave low temperatures to run into the ice-cold ocean in Long Beach. But, don’t worry, they’re not crazy—it’s for a good cause. This Polar Bear Plunge charity event is commonly referred to as the Annual Super Bowl Splash. Read on to learn about this important cause that benefits Make-A-Wish Metro New York.

What is the Polar Bear Plunge?

Generally, a Polar Bear Plunge simply refers to the act of running into a cold body of water during winter. However, around this area, the Annual Super Bowl Splash is the only Polar Bear Plunge that matters.

That’s because the event honors Paulie Bradley, a Long Beach native who died in 1997 at 4 years old. Today, his memory lives on with the Super Bowl Splash, where all proceeds go towards Make-A-Wish Metro New York.

Since the first jump took place in 2000, participants have raised over $6.5 million dollars to fulfill hundreds of wishes from children with life-threatening medical conditions. In fact, last year’s event included over 8,000 participants and 10,000 spectators, who together raised more than half a million dollars.

Polar Bear Plunge

All Island’s Guide to the 2019 Super Bowl Splash

When, and Where?

This year, the Super Bowl Splash will happen, as always, on Super Bowl Sunday, February 3, at 12:30 p.m. However, the jump will actually take place closer to 1:30 p.m.

As for the location of the Polar Bear Plunge, it usually takes place at Riverside Beach in Long Beach, between Riverside Boulevard and Broadway. Since the beach fills up quickly, make sure that you arrive early to get a spot.

Polar Bear Plunge

Getting There

Believe it or not, the Sunday of the Super Bowl Splash is usually Long Beach’s heaviest traffic day of the entire year. Therefore, it’s a good idea to plan your transportation beforehand. Since parking spots are extremely limited, it might be smart to order an All Island cab to get you there and back safely, without the stress.

Polar Bear Plunge


Although jumping in the water is a whole lot of fun, the donations and charity work are truly what makes the Polar Bear Plunge so special. To donate, you can create a team and raise money, or you can give cash at the event. However, if you can’t come but want to donate, you can do so here.

Lastly, if you do plan on making the plunge, bundle up, get your swimsuit ready and prepare yourself for frigid temperatures!

Make an Online Reservation Today!

Topics: Long Island Fun, Winter, Family, Long Beach

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